Atelier
Every LULU LIU garment carries hundreds of hours of hand work. Heritage technique meets contemporary design — where thread becomes architecture.
THE HAND
Certified as a haute couture embroidery specialist at the legendary Lesage in Paris, Lulu Liu unites the precision of Eastern craftsmanship with Western couture construction. Drawing on the Four Great Embroideries of China — Su, Xiang, Yue and Shu — each carrying distinct characteristics, the technique that best serves each design is selected with care. Embroidery is never applied as decoration but integrated as structure.
A single blazer can require over 200 hours of hand embroidery. This is the invisible architecture that distinguishes couture from clothing.
THE MATERIAL
We source silk from specialist mills, selecting weights and weaves specific to each garment’s requirements. Fabric is not chosen from a catalogue — it is tested, draped, and assessed for how it responds to embroidery tension, structured tailoring, and the movement of the body. Each textile must earn its place in the final garment.
THE MAKING
Pattern cutting begins by hand. Tailoring follows traditional couture methods — structured canvases, hand-padded lapels, bound seams. Every stitch is placed with intention.
THE TECHNOLOGY
LULU LIU pioneers AI-powered virtual measuring and virtual fitting — a true innovation for couture and bespoke. This technology allows clients anywhere in the world to receive precision-fitted garments without a physical fitting, eliminating human error and delivering couture without borders. Tradition and innovation are not opposites. They are the same commitment to precision, expressed differently.