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Privacy Policy

Introduction

At LULU LIU LONDON, your privacy is our priority. This Privacy Policy outlines how we collect, use, share, and protect your personal data when you interact with us, whether through our website, services, or bespoke offerings. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant global data protection laws. By engaging with LULU LIU LONDON, you consent to the practices described herein.

1. Data Controller

LULU LIU LONDON operates as the Data Controller for the personal data you provide.

Contact Information:

  • Email: info@lululiu-london.com
  • Address: 3rd Floor, 45 Albemarle Street, London, United Kingdom, W1S 4JL For any questions or concerns about this policy or your personal data, please contact us.

2. Information We Collect

  • We may collect the following categories of personal data:
  • Identity Data: Name, title, date of birth, and gender.
  • Contact Data: Email address, phone number, billing, and shipping addresses.
  • Financial Data: Payment card details and transaction history.
  • Technical Data: IP address, browser type, time zone setting, device type, operating system, and platform.
  • Prole Data: Purchases, preferences, feedback, and survey responses.
  • Usage Data: Information about your interactions with our website, products, and services.
  • Marketing and Communications Data: Your preferences for receiving marketing and updates.

3. How We Collect Your Data

We collect personal data through:

  • Direct Interactions: Information you provide via forms, correspondence, or while placing orders.
  • Automated Technologies: Information collected when you browse our website, such as cookies and tracking data.
  • Third Parties: Analytics providers (e.g., Google Analytics), payment processors, and advertising partners.

4. How We Use Your Data We use your personal data for the following purposes:

  • Order Fulllment: Processing payments, arranging delivery, and providing customer service.
  • Customer Experience: Enhancing your shopping experience, including personalized recommendations.
  • Marketing: Sending promotional communications if you have opted in.
  • Legal Compliance: Meeting legal, tax, or regulatory obligations.
  • Security: Protecting our business and website from unauthorized access and fraud.

5. Legal Basis for Processing

Under UK GDPR we process your data on the following legal grounds:

Contract: To provide services or fulll your order.

Consent: For sending marketing communications (where required).

Legitimate Interest: To improve services and ensure security.

Legal Obligation: To comply with legal or regulatory requirements.

6. Sharing Your Data We may share your data with trusted third parties, including:

  • Service Providers: For IT, payment processing, shipping, and customer support.
  • Professional Advisers: Such as legal, auditing, or nancial consultants.
  • Legal Authorities: If required to comply with legal obligations.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets. All third parties are required to comply with strict condentiality and data protection obligations.

7. International Data Transfers

  • As a global brand, we may transfer your data to countries outside the UK or EEA. In such cases, we implement safeguards such as:
  • Standard Contractual Clauses (SCCs) approved by the European Commission.
  • Adequacy Decisions for countries with sufcient data protection laws.

8. Retention of Data We retain your personal data only as long as necessary to:

  • Fulll our obligations to you.
  • Comply with legal requirements
  • Resolve disputes or enforce agreements. Example retention periods:
  • Order Data: Retained for 7 years to comply with tax regulations.
  • Marketing Data: Retained until you opt-out.

9. Your Rights You have the right to:

  • Access: Request a copy of your personal data.
  • Correction: Update or correct inaccuracies in your data.
  • Erasure: Request deletion of your data where applicable.
  • Restriction: Limit how we use your data.
  • Objection: Opt-out of certain uses, such as marketing communications.
  • Data Portability: Request a structured, machine-readable copy of your data. To exercise your rights, please contact us at info@lululiu-london.com.

10. Cookies and Tracking

Our website uses cookies to enhance your browsing experience. For more details, refer to our Cookie Policy.

11. Security of Your Data

We implement robust security measures to protect your data from unauthorized access, misuse, or loss. This includes encryption, secure servers, and regular monitoring.

12. Updates to This Privacy Policy

We may update this policy periodically to reect changes in our practices or legal requirements. Updates will be posted on our website with the revised effective date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

  • Email: info@lululiu-london.com
  • Address: 3rd Floor, 45 Albemarle Street, London, United Kingdom, W1S 4JL Thank you for trusting LULU LIU LONDON with your personal data.